Scion Gives In, Starts Marketing To ?Oldies?

Having overplayed the youth marketing angle, only to find its cars being bought by folks well outside its “target demographic,” Scion seems to be making the first hesitant steps towards accepting reality. Autoobserver’s Dale Buss reports: The economic woes of America?s twenty-somethings have forced Scion to broaden its demographic target to include the rest of [...]

Source: http://www.thetruthaboutcars.com/2011/07/scion-gives-in-starts-marketing-to-oldies/

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