Filed under: Diesel, MPG, Volkswagen, Germany
Volkswagen Think Blue Symphony - Click above to watch video after the jump
Volkswagen has rolled out its latest advertising campaign under its Think Blue initiative.
On August 5, the automaker launched a TV spot and print ads over in Germany to transmit a differently colored sustainable mobility message. Think Blue, says VW, conveys an eco-friendly vibe and motivates people to join in by heightening public awareness for sustainable action. Back in February 2010, Think Blue became the umbrella for the automaker's sustainability activities.
VW's latest Think Blue campaign aims to attract more attention by using the unusual presentation technique called music painting. The spot tells the story of fuel efficiency at Volkswagen, from Think Small to Think Blue. Product and technology highlights from the automaker's past, present and future are drawn on a sheet of music accompanied by the Beach Boys hit "Wouldn't It Be Nice." The spot debuted in Australia on July 1 and will launch across much of Europe before year's end. You can see VW's Think Blue Symphony spot (and a making-of video) for yourself by hitting the jump.
Continue reading Volkswagen rolls out Think Blue Symphony ad campaign
Volkswagen rolls out Think Blue Symphony ad campaign originally appeared on Autoblog Green on Tue, 09 Aug 2011 11:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://green.autoblog.com/2011/08/09/volkswagen-rolls-out-think-blue-symphony-ad-campaign/
automotive articles automotive market trend automobiles news automobile engineering companies
No comments:
Post a Comment